TD Accelerator Patent-Ready Innovation

Leading design on the TD Accelerator program at UGO Solutions was one of those rare opportunities where the ideas came in big — and it was my job to make them real. As the Lead Principal Designer, I took early-stage concepts from TD Bank Group, shaped them into product strategy, and delivered experiences that were polished enough to ship.

While evolving the B2B ordering platform, I also led several initiatives that pushed digital fulfillment forward. One standout was a colleague rewards experience that let TD employees redeem TD Visa rewards for e-gift cards. I redesigned the full flow to seamlessly align with TD’s brand and legacy architecture — no jarring redirects, no off-brand UI — just a native TD experience from login to redemption.

My work wasn’t limited to the browser either. I also stepped into mobile product design for iOS and Android, taking the award-winning TD Wheels app to its next evolution. It helped users shop for used vehicles and connect with TD Auto Finance — a deceptively complex journey involving brand variety, personalization, dealer systems, and financing workflows. I redesigned the UX to balance all of that seamlessly for customers.

Then I pushed the model further with a conceptual companion app: TD MyHome. It was built to empower first-time buyers — not overwhelm them. Instead of just listing homes, the onboarding assessed financial comfort and lifestyle needs, and surfaced properties that matched what users could happily afford. It turned the house hunt into a guided, confidence-driven experience — helping people feel “mortgage secure,” not mortgage poor.